about
THE TO VOGUE OR BUST MANIFESTO
Life isn’t just meant to be lived, it’s meant to be lived fully.
To Vogue or Bust’s mission is to create a space that empowers and educates the modern woman to live her most adventurous, meaningful and beautiful life.
To Vogue or Bust has partnered closely with incredible brands and companies in the fashion, travel, wellness, lifestyle and beauty industries such as J.Crew, Air Transat, Aritzia, La Roche-Posay, Royal Bank of Canada, Starwood Hotels, Airbnb, Fairmont, Best Buy Canada and Nespresso, and has been featured in the likes of Glitter Guide, Who What Wear, The Everygirl, Elle Spain, Vanity Fair and Grazia Daily.
my story
Welcome! My name’s Alexandra Grant and I’m the writer, photographer and creator behind To Vogue or Bust.
I’m a Vancouver-based travel addict with a love of adventure (both near to home & in far-flung destinations), effortless casual style, and capturing all the facets of everyday life here on the West Coast on my film or digital cameras. In addition to my creator work, I also work professionally as a photographer, specializing in film photography.
I’m a single mum to a little boy, who is my inspiration and the driving force behind all I do. My mission in this new life chapter remains the same: to not let societal standards or pressures dictate how I should show up or feel about myself as a single mum, but rather, to rewrite the blueprint on what it means to be living a more unconventional life on my own terms, and inspiring other women to do the same.
Before beginning To Vogue or Bust and during its early years, my professional career ranged from public relations to communications to fashion & music journalism, culminating in me ultimately going full-time with To Vogue or Bust in 2014. Originally an outfit-based style blog, To Vogue or Bust has steadily evolved into a truly diverse lifestyle destination, providing empowering stories and tips covering a broad range of topics (everything from travel to style to motherhood).
I also write about starting over, rediscovering creativity and traversing uncharted personal territory in my Substack Second Wave; make sure you subscribe to read more of my personal diary!
Want to learn more? Stop by my FAQ page!
